Don't look like spam

"Transactional email can be a website's customer service ambassador, but messages must first survive a ruthless selection process in the user's in-box. Differentiating your message from spam is thus the first duty of email design.

Email is one of a website's most powerful tools for strengthening customer service and increasing users' confidence and trust in the site. Confirmation messages and other automated transactional email can complete the user experience: they reach out to customers in ways that are otherwise impossible for websites, which must sit still and wait for users to approach."

Labels: Email, Formatting, General, Tips, Tutorials